Category Archives: Strategy

Reutax-Insolvenz

Posted on March 26, 2013 by Grischa Ekart

Die Insolvenz der Reutax AG am 22.03.2013 schreckte die Branche und insbesondere viele Freiberufler auf. Für freischaffende Projektmitarbeiter, die durch die Reutax AG vermittelt wurden, kommen harte Zeiten zu. Bei einem Zahlungsziel von 30 Tagen kann es leicht passieren, dass … Continue reading →

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Business and IT relationship in IT-driven products

Posted on November 14, 2012 by Grischa Ekart

A lot has been said about the relationship between business and IT in a classical management setting prevailing in enterprises. However, when the IT system in question changes from supporting business to being a main part of the product itself, … Continue reading →

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Apple’s pricing issue

Posted on November 2, 2012 by Grischa Ekart

Apple’s recent pricing and product range decisions reveal a lack of strategic consistency. Just a few examples of new products with overblown prices: MacBook Pro 15″ Retina: $2.199 MacBook Pro 13″ Retina: $1.699 iPad mini: $329 iPod touch: $299 The … Continue reading →

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